Active and passive refer to what aspect of tourism?

Active and passive in the context of tourism primarily refer to the types of activities that travelers can engage in. Active activities are those that involve physical exertion, such as hiking, biking, and sports, where tourists are directly participating and often taking part in adventure or physical challenges. On the other hand, passive activities tend to be more relaxed and involve less physical engagement, such as lounging on a beach, visiting museums, or enjoying a scenic drive.

Understanding this distinction is crucial for tourism management and marketing, as it helps in catering to different traveler preferences and in creating diverse tourism packages that appeal to both active and passive tourists. This knowledge aids destination marketers and planners in promoting specific activities that align with the character of the destination and the interests of potential visitors.