During which stage of travel do visitors typically "explore"?

Visitors typically "explore" during the itinerary stage of their travel. At this point, travelers are actively engaging with their destination, taking part in activities, visiting landmarks, experiencing local culture, and often discovering things that may not have been planned ahead of time. This exploration is a key component of the travel experience, allowing individuals to immerse themselves fully in the environment and enjoy spontaneous adventures.

Before departure, travelers may research and plan their activities or attractions, but the actual exploration occurs when they are on-site and experiencing the destination firsthand. Similarly, after returning home, the focus shifts to reflecting on the experience rather than actively exploring. The booking process primarily involves securing accommodations and activities rather than engaging with the destination itself. Hence, the itinerary stage is when exploration is most prominent and significant.