What challenge arises during the development stage of the destination life-cycle?

During the development stage of the destination life-cycle, the challenge of overdependence on external companies for control is particularly significant. As a destination begins to develop, it often relies heavily on external entities, such as investors, operators, and service providers, to build infrastructure and promote tourism. This dependence can lead to a lack of local control over key decisions, which may not always align with the long-term vision or needs of the destination.

The involvement of external companies can result in a focus on short-term profits rather than sustainable development, which is crucial for the overall health of the destination. Local communities may find themselves sidelined in decision-making processes, potentially leading to discontent and opposition if the outcomes do not benefit them.

In contrast, while unrealistic pricing strategies, rapid online booking trends, and lack of tourist attractions are challenges that destinations might face, they typically occur at different stages or as a result of decisions made during the earlier development phase. The issue of external dependency is particularly pronounced in development, where foundational elements are being established, making it a critical concern.