What defines a brand?

A brand is defined primarily by the unique design or symbol that identifies a product, which is encapsulated in your chosen answer. This symbol or design serves as a visual representation of the brand's identity, distinguishing it from competitors and conveying its values, quality, and core message to consumers. A strong brand image evokes recognition and builds loyalty, making it an essential element of marketing and customer perception.

While other options describe elements that can be associated with a brand, they do not comprehensively define what a brand is. A slogan, although catchy, primarily functions as a marketing tool rather than the essence of a brand. Physical features of a product pertain to its qualities but do not encapsulate the brand's identity. A standard price point, while important for market positioning and customer perception, does not represent the brand itself but rather the value proposition that may change based on various factors. Therefore, the unique design or symbol stands out as the defining characteristic of a brand, making it recognizable and significant in the marketplace.