What do actual product characteristics encompass in tourism?

The characteristics of actual products in tourism focus primarily on tangible elements that enhance the overall customer experience. This includes aspects such as quality and brand name, which influence a traveler's perception of the experience being offered.

Quality refers to how well the product meets consumer expectations, which can encompass aspects such as cleanliness, service efficiency, and overall satisfaction with the experience. Brand name also plays a critical role in this context, as well-known brands often carry an implicit assurance of quality and consistency, making them more appealing to consumers.

It's essential to recognize that while other options might refer to important aspects of the tourism experience, they do not encapsulate the tangible and brand-related characteristics that define the actual product as effectively.