What elements are included in 'brand design'?

Brand design encompasses the essential visual and verbal components that create an identity for a brand. This identity shapes how a brand is perceived in the market and includes distinct elements such as the name, logo, and tagline. The name serves as the primary identification for the brand, the logo provides a visual symbol that represents the brand's values and characteristics, and the tagline offers a concise message that communicates the brand's essence or unique selling proposition. Together, these elements form the foundational building blocks of a brand's identity, making option A the most comprehensive and relevant choice when discussing brand design.

In contrast, the other options focus on aspects such as market dynamics, competitive positioning, and consumer insights, which, while important in the broader context of brand strategy, do not directly pertain to the creation of the brand's visual and verbal identity.