What happens during the stagnation stage of a destination?

During the stagnation stage of a destination, it typically experiences a peak in visitation followed by a decline in visitor numbers. This decline can occur due to various factors such as market saturation, changing tourist preferences, or the deterioration of the destination's appeal. Problems may arise at this stage, including overcrowding, environmental degradation, or a lack of fresh attractions, which can further contribute to the downturn in visitor interest.

The stagnation stage is often characterized by fewer first-time visitors and a shift in demographics, where returning visitors may outweigh new tourists. This phase underscores the importance of ongoing destination management and strategies to rejuvenate interest and appeal. By identifying and addressing the challenges that lead to decreased visitor numbers, stakeholders can work on revitalizing the destination for future growth.