What is a visitor experience strategy in destination management?

A visitor experience strategy in destination management is fundamentally about creating a blueprint aimed at providing meaningful and memorable experiences to travelers. This strategy encompasses the various elements that contribute to how visitors perceive and interact with a destination, such as attractions, services, hospitality, and cultural offerings.

By focusing on the visitor experience, destination managers can ensure that all aspects of the trip are thoughtfully curated to enhance satisfaction and engagement. This might include mapping out customer journeys, identifying key touchpoints where experiences can be highlighted, and ensuring that there are opportunities for authentic interactions that resonate with travelers' preferences and expectations.

The other choices, while related to destination management, serve different functions. Designing promotional materials is geared more towards attracting visitors through marketing efforts rather than shaping their actual experiences. Organizing local events is a component of destination management but is more about logistics and scheduling than a comprehensive strategy focused on visitor satisfaction. Lastly, assessing the economic impact of tourism involves evaluating financial metrics rather than directly addressing how visitors experience the destination. Thus, the emphasis on crafting memorable experiences through a strategic approach is what makes the first choice the most accurate description of a visitor experience strategy.