What is meant by 'intangible product' in the context of tourism?

In the context of tourism, an 'intangible product' refers to a service that cannot be touched or owned. This characteristic is fundamental to tourism, as the experiences offered—such as guided tours, hospitality services, and cultural performances—are all activities that provide value and satisfaction but do not have a physical presence.

Tourism relies heavily on the creation of memorable experiences for customers, which emphasizes the emotional and experiential aspects of a trip that cannot be physically measured or stored. Travelers engage in services such as accommodation, meals, and activities that exist only at the time they are experienced, making the intangible nature of these products essential to understanding how tourism markets operate.

The other options imply qualities that do not align with the core definition of an intangible product. For example, a product that can be stored refers to tangible items that have physical presence and can be kept in inventory. A product with physical attributes also indicates tangible goods that individuals can own. Similarly, a product that has a fixed price does not specifically relate to the intangible nature of the experience but rather speaks to pricing dynamics which can apply to both tangible and intangible offerings.