What types of visual elements contribute to brand communication?

Visual elements play a crucial role in brand communication as they help convey a brand's identity and message effectively. Typography, colors, and forms are foundational aspects of visual design that significantly influence how a brand is perceived by its audience.

Typography is important because it impacts readability and sets the tone of the communication. The choice of font can evoke different emotions and associations—more formal fonts may convey professionalism, while playful fonts may suggest creativity and fun.

Colors are equally impactful; they can evoke specific feelings and associations that help to reinforce the brand's identity. For instance, blue often symbolizes trust and reliability, while red can convey excitement and urgency. The consistent use of specific colors helps in creating brand recognition and recall.

Forms, which refer to the shapes and overall design elements used in branding, contribute to the visual language of the brand. Different forms can represent various characteristics, such as stability (squares), innovation (circles), or elegance (curves). Together, typography, colors, and forms synergize to create a cohesive visual identity that resonates with the target audience and reinforces brand messaging across different platforms.

The other choices do not relate to visual elements in the same comprehensive way. Price tags and discounts pertain more to pricing strategies than to visual identity.