Which component is part of the augmented product in tourism?

In the context of tourism, the augmented product refers to the additional elements that enhance the overall experience beyond the core offerings. This includes services or features that create a competitive advantage and provide added value to customers.

Delivery and credit are significant parts of the augmented product because they relate to the service aspect of tourism. Effective delivery ensures that tourists receive their services in a manner that meets or exceeds their expectations, while credit refers to payment options and financing which can also enhance the overall travel experience. These components are crucial because they influence customer satisfaction and loyalty.

In contrast, core benefits, features and styling, and brand name and packaging focus more on the essential elements and attributes of a product, rather than the additional services that enhance the customer experience in tourism. The augmented product differentiates a service from its competitors by offering these value-added elements, making it a vital consideration in destination management and tourism marketing.