Which of the following influences the structure and functioning of the tourism system?

The influence of new forms of marketing channels on the structure and functioning of the tourism system is significant because these channels determine how destinations and services are promoted, accessed, and consumed by potential travelers. The emergence of digital marketing, social media, online travel agencies, and mobile applications has transformed traditional approaches to marketing and information dissemination in tourism.

New marketing channels enhance visibility and accessibility, allowing destinations to reach broader audiences and effectively communicate their unique offerings. They also enable real-time interaction with customers, foster brand engagement, and create personalized experiences, which are essential in a highly competitive market. This transformation can lead to changes in customer behavior, preferences, and expectations, thereby impacting how tourism providers operate and how destinations position themselves in the market.

In contrast, other factors like cost leadership strategies, seasonal demand variations, and customer satisfaction levels also play crucial roles in tourism management but do not directly influence the basic structure and functioning of the tourism system to the same extent as marketing channels do. They impact operational aspects, financial performance, and service delivery but are not fundamentally transformative in how the tourism system itself is shaped and operated.