Which of the following is NOT a component of the brand strategy framework?

Market segmentation is not a component of the brand strategy framework. Brand strategy typically focuses on how a brand is positioned in the marketplace and how it communicates its values to the target audience. It includes elements such as brand management, which deals with the ongoing management of a brand to ensure it aligns with its goals and consumer expectations, brand communication, which involves the messaging and channels used to connect with the audience, and image assessment, which evaluates how the brand is perceived by its customers and stakeholders.

In contrast, market segmentation is a process of dividing a market into distinct groups of consumers who have different needs or characteristics. While market segmentation is an important aspect of marketing strategy, it serves more as a foundational step in determining how to target different audiences rather than being a component of the brand strategy itself, which is more focused on developing and maintaining the brand's identity and messaging.